Trainer: Christoph Noe, art entrepreneur and co-founder of Larry’s List, a leading art market knowledge company.
Course date/time: Thursday, 31 May 2018, 1.00 – 6.30pm
Venue: NTU CCA Singapore, The Seminar Room, Block 43 Malan Road, Singapore 109443
How does corporate involvement in the arts industry reflect their branding, as well as a city’s cultural life? Nurturing the arts not only strengthens a sense of belonging and commitment to a specific place or region, but also ensures the growth of a city’s creativeness, making it more attractive to businesses and their key stakeholders. In the case of Singapore—one of the world’s most advanced cities—, the development of a vibrant art scene plays an essential role in building and maintaining a stimulating environment for work and play.
This intensive course will guide participants through the most recent activities of corporate art initiatives world-wide. Practising professionals will present case studies to provide thorough insights into the global art scene and the potential of partnerships between corporations and art institutions for brand-building.
Christoph Noe (Germany/Hong Kong) is founder of The Ministry of Art, specialising in information on Chinese artists of the post-1970s and 1980s generation. In 2013, he co-founded Larry’s List, the leading art market knowledge company providing data, research, and access to contemporary art collectors. The company published the "Art Collector Report” (2015), the most comprehensive study on contemporary art collectors world-wide and the "Private Museum Report” (2016), a global overview on the landscape of privately founded contemporary art museums. Noe advises a number of brands including Rolls-Royce and Hugo Boss on their art engagements in Greater China. For Hugo Boss, he was involved in setting up the bi-annual Hugo Boss Asia Art Award in cooperation with the Shanghai-based Rockbund Art Museum.