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The Making of an Institution — Communication and Mediation, Part I — VISUAL IDENTITY: Workshop by graphic designer and web developer Christoph Knoth (Germany)

10 Mar 2017, Fri 02:00 PM - 06:00 PM
The Seminar Room, Block 43 Malan Road

Cultural institutions adapt with different speeds to the digital age and to their growing virtual audiences, transforming their print-based identities into multichannel versions.

Christoph Knoth will examine various approaches to digital design for art institutions. The participants in the workshop are encouraged to consider different strategies at play and reflect on several questions: How flexible does a design for an art institution need to be? How can an institution achieve a unique identity in a world of visual templates? And where are we heading next?

This workshop is free, but has limited attendance capacity.

To register, email NTUCCAexhibitions@ntu.edu.sg by Wednesday, 8 March 2017.

This workshop is part of the public programme of The Making of an Institution.

BIOGRAPHY

Christoph Knoth (Germany) is a graphic designer, teacher, web developer and researcher who focuses on digital typography and the Internet as a platform for experimenting with visual language. In 2012 he was a design researcher at the Jan van Eyck Academie, Maastricht, Netherlands, with the project Computed Type which explores the historic and future possibilities of parametric typeface generation. Since 2011 he works together with Konrad Renner and he is currently a guest researcher at the Bauhaus University Weimar, Germany. He collaborated with various artists and art institutions and worked on the websites of Casco — Office for Art, Design and Theory Utrecht, Netherlands, Schauspiel Stuttgart, Germany, and the German Pavilion at the Venice Biennale 2015 amongst others.

Image credit: Courtesy the designer.

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