The Making of an Institution — Communication and Mediation, Part I — VISUAL IDENTITY: Workshop by Bastian von Lehsten (Germany), designer and co-founder, Novamondo Design
11 Mar 2017, Sat 10:30 AM - 01:30 PM
The Seminar Room, Block 43 Malan Road
Bastian von Lehsten will address the specific elements that constitute the visual identity of art institutions. Participants in the workshop will be introduced to the concept of “identity” through comparative analyses of various organisations in order to understand their modes of communication and the features that distinguish them in the wider art scene.
This workshop is free, but has limited attendance capacity.
This workshop is part of the public programme of The Making of an Institution.
Bastian von Lehsten
(Germany) is the co-founder of Novamondo Design together with Christian Schlimok. The design agency works in the fields of brand strategy, corporate design, and digital communications for several international art organizations including the Academy of Fine Arts Vienna, Austria, Massachusetts Institute of Technology, Cambridge, United States , the Staatsoper and the Leibniz Association in Berlin, Germany. He is teaching branding and corporate design at the Design Academy Berlin, Germany. His work has received numerous rewards, including the Red Dot Award and the iF Design Award. Since 2015, Novamondo collaborates closely with NTU CCA Singapore on communication collaterals for exhibitions, research, and residencies.
Image credit: Courtesy NTU CCA Singapore.